An incredible launch to 2017, the Australian Open has delivered nail-biters, upsets, comebacks, action packed tennis…and then there’s style. Broadcast globally to millions of adoring fans around the world, the grand slam court is after all a stage. And, anyone stepping on that stage needs a worthy costume, to engage, entertain, highlight their personality and sell, sell, sell. In some cases the outfit is as much a player as the player herself.
Although most of the top players with endorsement contracts may not, except in rare cases, have much creative input or choice in their outfit, each of the brand’s design teams take great care in preparing the lines. Much thought is given to the individual players, the tournament, the climate and destination. Each outfit is an idea that comes to life once the player takes a deep breath and steps on the grand court…then it’s win or lose.
“I live in a movie and a fairytale in my mind. So it was bound to happen…” Recently engaged Serena Williams.
Serena looking graphic cool in NIKE tunic dress, cropped leggings and NIKECOURT FLARE shoes. The stretchy ankle cuff provides lightweight lockdown, while the durable outsole provides grip to help you move quickly during your game. NIKECOURT DRY Dress, $130 , NIKE POWER EPIC LUX Running Crops $95 and NIKECOURT FLARE Shoes $170.
“I told myself, ‘No matter what, keep fighting. Keep pushing’.” Genie Bouchard, getting her grove back after a tough few years.
“It’s hard to believe that one ball can make a difference, but in such a close match I believe it did.” Dominika Cibulková
Domi in classic modern, colorblock dress with pleated skirt and recerback strap detail. LACOSTE Australian Open Tennis Dress $135.
“I want to go further. I’m so excited and happy to be here in this position, but I want to keep going.” Venus Williams after 50th win and through to semis at Australian Open.
Spirited Venus sporting her own design from EleVen by Venus Collection. EleVen by Venus Thika Competitor Dress $98.
“Talking well doesn’t win matches, I always have to prove myself and play well.” Karolína Plíšková going into quarterfinals at Australian Open.
“Every match and every player is different. Let’s see what the next challenge is. I need to be ready and relaxed each time.” Angelique Kerber
It’s not wether you win or lose…but who are we kidding everyone loves to win.